It's important to note that hawala is indeed informal. So informal, that if you get screwed by someone attempting to scam the system, you have no [legal] recourse. It's probably best if you're social network already includes an existing hawala broker.
I am not sure it is a big deal, other than that it is relatively unknown here, and the mindset here tends to be that financial transactions need some kind of monolithic centralized authority to be involved.
That is definitely interesting, thanks for the link. Seems like a whole different sort of financial system than what we're used to in developed nations.
It is an informal value transfer system used primarily in the Middle East and Africa.