Does Apple really think that people use Siri? Yes, limited voice control is useful in the car when you need to call someone. Other than that, I've never seen someone using Siri for anything other than screwing around. I think Amazon has forced Apple's hand with Alexa. The problem is, Alexa is more useful, more open, and overall far ahead of Apple's technology. I don't think that Apple understands that the main reason Alexa is great is that Amazon put it in a tube and made it able to control the lights in my house, the music, and lots of other stuff. It's not just for changing your name to something stupid and asking it to Google things for you like Siri is.