For those like me who missed it at first, "make the world more open and connected" is Facebook's "official mission" (i.e. what the PR department claims they do).

But it's directly in contrast with what makes them money, so obviously they won't.

you should watch Zuck's interview on esp here. https://youtu.be/GczC7q5NPrw?t=15m35s private data is all facebook has, no way they'll give it up.