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You don't see articles that encourage that because it's the status quo.

Its not though. It's the rarest of companies that even tries to get on the VC train. Most software companies are tiny and servicing only a handful of local companies with things like website design, hosting and SEO.

Go to any industry conference and you will see dozens if not hundreds of niche software services companies that only to some tiny thing for that industry.



> website design, hosting and SEO

That's not software. Also, getting those funded are almost impossible.

> Go to any industry conference

Go to the startup hubs and you'll see more.




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