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Actually it works far better for new businesses. People don't know your product and won't risk it, especially buying online. The guarantee leads to a hell lot of sales and marketing.

People avoid manipulating the little guy and usually the people at your doorstep early on are quite desperate for a solution.

If anything, this scales poorly to large companies, because they get on exploit forums and it's difficult to train staff to make the call differentiating between valid and fake claims.



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