No discussion on this topic is complete without George Orwell's "Politics and the English Language" essay[1]. It shiws this isn't a recent issue, and is systemic throughout the English world.
Everybody who wants to communicate well should read this regularly. It is far easier to write abstractly than it is to write concretely, so people who aren't striving to be concrete will trend towards abstraction.
Language is an adaptive system: a term emerges with some small skerrick of insight, is rapidly applied to everything, is diluted and then loses its semantic potency. Then it happens again with a new term.
Everybody who wants to communicate well should read this regularly. It is far easier to write abstractly than it is to write concretely, so people who aren't striving to be concrete will trend towards abstraction.
[1] http://www.mtholyoke.edu/acad/intrel/orwell46.htm