Who told you that B2B sales was easier than consumer sales? I was working for a large tech company doing B2B sales before I left to start my own consumer focused business.
It's definitely much harder to acquire 1 "B" customer; however, their typical spend is much higher than 1 "C" customer. Perhaps that's what gives the illusion that B2B sales is easier.
As you stated, the sales cycles are long. You are at the mercy of the cycle. You gotta know where to invest time. It will kill you if you're not focused. Stay focused, take sales training, read books, have a mentor. Take my word.
It's definitely much harder to acquire 1 "B" customer; however, their typical spend is much higher than 1 "C" customer. Perhaps that's what gives the illusion that B2B sales is easier.
As you stated, the sales cycles are long. You are at the mercy of the cycle. You gotta know where to invest time. It will kill you if you're not focused. Stay focused, take sales training, read books, have a mentor. Take my word.