No ads is worth quite a bit to me. I wish more platforms had this option to opt out of them legitimately. I would gladly pay another 25% on top of my YouTube Premium subscription if they would also enforce no in-content/native ads from the creators (just ask them to tag the beginning and end of the sponsored section, and auto-skip for premium subscribers). I basically lose my shit every time I have to hear "this episode brought to you by square space" lol.
This is yet another instance where piracy provides the better product.
Installing uBlock Origin and SponsorBlock makes Youtube a much better product than simply paying for premium. If you haven't used it, SponsorBlock is a crowd sourced browser extension that identifies and skips sections of videos like "This content is brought to you by..."
I used to pay for premium and use YT Music, but after getting fed up with YTM I cancelled. I'm noticing a much MUCH better experience using UBO and SponsorBlock. Unfortunately, this setup means the creators don't get any revenue from me.
If only YouTube offered such an experience at a reasonable cost.