More relevant would be a comparison with gzip -1, lzop, snappy and rolz.
Also the test data is mixed. It is not very helpful to see where this algorithm shines.
Also note the memory usage shots up from 5m/2m for info-zip -1 to 46m/42m for the specific case of lz4 you picked.
EDIT: also bzip2 seems to be paticularly bad for this specific dataset, other algorithms in that category get better compression ratios. Added pigz to the comparison (info-zip with pthreads).
This level of compressions is only good for very low entropy data. Like HTML found in the wild from template code. But you probably are better off running whitespace cleanup, CSS removal and plain minimization. All that is just as fast and needs no decompression.
These compressors are only useful for a handful of cases.