It depends on the role. In web development, for example, there are lots of non technical things people can be good / great at that a coder might not be. Things like CSS, HTML, accessibility, semantics, things like that. Lots of JavaScript people have no idea how to leverage CSS and over engineer things or find it impossible to implement certain features or if they do, it's 1000s of lines of code when it's really just a few lines of CSS.