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Simple: They charge because people pay for it.

It’s the back door way to collect money from content creators and businesses. Most of the people I know who were using CapCut either had their employers pay for it or had some way to tax deduct it as part of their creator activities.

Paying $20/month on top of an actual business is usually trivial, especially if it saves someone time or improves quality of the content.

The TikTok slop posts aren’t spending any time perfecting their edits. They’re mass producing content as rapidly as they can from phone camera to TikTok



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