I hear you on that - but that survey monkey panel is going to cost $3-$8 a response depending on the audience you want to reach (i.e. 50 year old working men tend to be expensive), and the results just aren't that pretty looking like googles. I wouldn't be surprised if Facebook comes out with a similar product - they seem to be in a better position to give users rewards to perform MR activities, and have more data on users for additional cross tabs;' Google only has approximate age, gender, location.