If you're hoping to get your book in bookstores, get an agent and work with a traditional publisher. Actually, I think going the traditional book-deal route is normally a better bet than self-publishing, unless you expect the vast majority of your sales will be digital and you have a large pre-order list that gives you an assurance of a larger paycheck than any advance you're offered.
Of course, authors must always be their book's best marketer, but having a publicist takes a load off your plate. In my case, the publisher's in-house publicist handled pitching media outlets so I didn't have to.
If you're going to spend money to publicize your book, spend it on pitching media outlets. A single mention in a well-read magazine or newspaper can give you a real bump in sales.
If you're hoping to get your book in bookstores, get an agent and work with a traditional publisher. Actually, I think going the traditional book-deal route is normally a better bet than self-publishing, unless you expect the vast majority of your sales will be digital and you have a large pre-order list that gives you an assurance of a larger paycheck than any advance you're offered.
Of course, authors must always be their book's best marketer, but having a publicist takes a load off your plate. In my case, the publisher's in-house publicist handled pitching media outlets so I didn't have to.
If you're going to spend money to publicize your book, spend it on pitching media outlets. A single mention in a well-read magazine or newspaper can give you a real bump in sales.