For the past two years we have been developing a commercial product that we consider to be a Jira replacement. It is much faster, as easy to use as Facebook, and profoundly more intuitive to work with and learn. Plus it provides full PSA capability (time, billing, expenses, forecasting/scheduling), and can be used for to model the entire business process, not just software development.
Like anything else, there are things we've chosen not to implement in a V1 release, that we will add in later releases. We focused on differentiating ourselves in the market, not just doing a better job of what Jira does.
So, there is hope. :) It's 'real'. It's awesome. And it's just a few months from Release.